5 Best Bulk Email-Sending Services
Email marketing is an effective option for connecting with customers and often offers a return on investment (ROI) of $36 for every $1 invested. However, to make the process convenient, partnering with a bulk email-sending service is often essential. The providers streamline the sending of emails to a large group of people simultaneously, allowing you to release newsletters, sales announcements, and similar information quickly.
The challenging part of the equation is choosing a bulk email-sending service, primarily since there are so many on the market. If you aren’t sure where to begin, here’s a look at five of the best bulk email-sending services around.
Constant Contact
Constant Contact is a leading email-sending service, offering a robust toolset while remaining beginner-friendly. You can use list-segmentation tools to deliver unique email messages to specific recipients, and with an Email Plus account, you get extra features like automation, drip campaigns, coupons, surveys, and more.
You also get access to social sharing tools, as well as a free image library. Plus, it has analytics built in, allowing you to track the success of campaigns with ease. You can take advantage of a 30-day free trial to see if this option meets your needs, and the price after that is competitive within the space.
HubSpot
HubSpot is another leader in the customer-engagement space, offering one of the most popular customer relationship management (CRM) solutions in the market. Within its solution is a wide array of tools, including some that specifically focus on email marketing. Plus, there are free email-marketing tools available, as well as a trial for the broader service.
HubSpot makes use of automation to help streamline email marketing. Plus, it has simplified drag-and-drop email design options to create your own look and helpful templates to speed up the process. Overall, the plans are also reasonably affordable, making them suitable for smaller businesses that are just getting started.
Amazon SES
Amazon SES is a cloud-based solution that’s reliable and scalable, allowing you to manage high-volume email campaigns with greater ease. It also supports automation, making it easier to deliver purchase and shipping notifications, policy update notices, and more.
Plus, it provides you with helpful analytics. For example, you can monitor deliveries to ensure the emails are received, and you can obtain data about open, click, bounce, and unsubscribe rates. The personalization options are also top-notch, and the price is incredibly competitive, particularly if your volume is low enough for the free plan.
Drip
Drip is an email marketing automation-oriented tool that integrates with a variety of popular website platforms, including WordPress. The available tools make customizing the emails simple, and the automation features ensure that messages release at the right time, no matter the number of recipients. You also get campaign-tracking tools to assess the effectiveness of your strategy, and you can get started with a free plan or choose an affordable premium option for more capabilities.
SendPulse
SendPulse is a multichannel marketing platform that includes email-marketing capabilities along with other features, like chatbots. For emails, you can choose from more than 100 handy templates or start from scratch using simple building tools. You can also integrate it with a variety of popular platforms, including WordPress. Plus, there’s a free plan that lets you send up to 15,000 emails, or you can go with an affordable premium option for additional features and more messages.
