Using Influencer Analytics Software to Drive Campaigns
In 2023, 17% of marketers plan on exploring influencer marketing for the first time. Primarily, that’s because influencer marketing can generate results, as 61% of consumers trust influencer recommendations. However, simply venturing into the world of influencer marketing isn’t enough. Instead, companies need to use influencer analytics to drive campaigns if they want to achieve success.
What Is Influencer Analytics Software?
Influencer analytics software solutions provide companies with tools to assess the effectiveness of influencer marketing campaigns. Additionally, many help businesses select the right influencers for partnerships, effectively analyzing the market they connect with and levels of engagement to predict whether a campaign with them would produce fruitful results.
Essentially, influencer analytics software allows companies to effectively monitor social media user behavior, both in general and in the context of a campaign. In turn, they can use data about engagement, impressions, click rates, conversions, and more to shape their influencer marketing activity.
Who Should Use It?
Overall, any company that’s looking to use influencer marketing benefits from influencer analytics software. The various tools help businesses assess the performance of campaigns, as well as choose the correct influencers for partnerships. As a result, securing a solid return on investment (ROI) is far more likely.
For those beginning their journey into influencer marketing, it’s wise to use these platforms to determine which influencers connect with your target audience and have suitable engagement. If you’ve already launched campaigns, influencer analytics can help you determine which partnerships are providing the most value, as well as whether you need to update the messaging to generate better results.
Features to Look For
When you’re looking for influencer analytics software, there are specific features you should focus on to make a selection. Audience analysis tools let you learn more about an influencer’s following. Then, you can determine if they connect with your market, detect fake accounts, and explore other data to figure out if the influencer’s capabilities align with your company’s objectives.
Engagement calculators are also helpful, as they can assess how an influencer’s audience interacts with their content. Social listening tools are also valuable features, as they can assist with influencer identification, sentiment tracking, and campaign impact.
In-depth performance analytics features are similarly a necessity. With those capabilities, it’s easier to assess the effectiveness of a campaign, tracking critical details about reach, clicks, conversions, and more, both in general and relating to specific audience segments. In turn, it’s simpler to determine if a campaign is resulting in an appropriate ROI.
Top Provider Options
Choosing the right influencer analytics software doesn’t seem easy on the surface, but it isn’t as complex as most companies expect. Once you outline your goals and budget, you can start narrowing down the available options quickly.
As you look for an influencer analytics software solution, it’s often wise to start with the top providers. Along with robust tool sets, these companies typically perform well when it comes to customer service and have solid customer satisfaction scores. Plus, many are very user-friendly, including for anyone who’s not overly tech-savvy. Here is a list of some of the top providers in this category:
- Aspire
- Emplifi
- Heepsy
- HypeAuditor
- Klear
- Julius
- Modash
- Traacker
- TrendHERO
- Upfluence
